![]() Include the name of your marketing manager, your website, email address, location, and telephone number to make it easy for journalists to get in touch. Journalists writing a story or otherwise covering your business may wish to contact you to gather more information. The most important feature of your media kit is the contact information. Instead, we recommend creating a digital kit to post online and share via email because digital media kits are easy to access and less costly to produce and distribute. Traditional kits, distributed in paper folders, are less common, but may still be used for in-person events. This is a great idea if you’re bringing impressive new talent to the region or if you have a business where staff members regularly interact with the community.ĭepending on the purpose of your media kit, there are also two primary methods of distributing it: digitally or on paper. Introduce a new team member – Sometimes, media kits are used to announce that someone is joining your team.A media kit is a great way to get your event on community calendars and on local news outlets. Promote an event – Hosting an event or starting a new promotion? Use a media kit to share the details with your community as part of your marketing strategy.Use the majority of the media kit to describe the features and costs of your products and let customers know how to reach you. Share a product or service – A media kit is a great way to introduce a new product or service or share details about what your business already provides.Introduce your new business – If you just opened your business or recently moved to a new community, use a media kit to introduce yourself to local press and consumers.Generally, the purpose of a media kit is one of the following: ![]() You should start by determining the purpose of your media kit then include information and images to further that purpose. In the same way that you can send a press release to journalists, a media kit can be used to announce the opening of a new business or location, promote a product or service, or market events and promotions. The purpose of a media kit determines its content, format, and how you’ll distribute it to journalists. Media contact information (usually from the public relations department or spokesperson).A press release detailing the latest news.Photos and other high-resolution images of key executives, logos, products, etc.Biographies of key executives, individuals, artists, etc.Fact sheet listing specific features, statistics, or benefits.Background with historical information on the company or individual.Notify the media of any newsworthy event within a company’s sphere of activities.Accompany a press release or media release.Announcements of special events, industry trade shows and exhibitions.They are typically used in these situations: It refers to a set of documents, photographs and other relevant materials packaged together and designed to be sent media outlets as part of an organization’s public relations. Would you like Pressfarm to help your company come up with a media kit? Check out our packages and pricing to get yours done.Īs mentioned before, a media kit is used as a promotional pre-packaged set of materials that provides information about your company, your team, organization or cause. Our PR experts have created hundreds of them for various startups and companies and have learnt what works and what doesn’t. For this reason, our services also focus on designing media kits. ![]() One of the main struggles with startups is that they are unable to create effective media kits even if they have the required information. It should be provided to media outlets along with your email pitch and your press release. An effective media kit is a document or webpage that contains contact information, details about your business, your mission statement, vision statement, your team, and your products. The intention is to communicate important facts to journalists. The main goal of a media kit is to help any media outlet who would like to feature you learn about your company without any additional follow-up information other than what you have provided them and your online presence.
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